13. Excellence in Marketing

CHBA-CO Okanagan Housing Awards 2023 | CHBA Central Okanagan

Description

This category is inclusive of all marketing campaigns for example; all print media, logo designs, website design, etc.

Requirements

Requirements (Category 13)

  • Completed online entry
  • 14 digital images that best represent the project
  • If print media is being entered, provide a mounted sample
Criteria
Criterion Weight
Rationale behind project name and identity 20.0%
Synergy of identity with key project features 20.0%
Overall graphic design 20.0%
Execution and consistency across promotional elements 20.0%
Appeal to target market and market acceptance 20.0%