Description
This category is inclusive of all marketing campaigns for example; all print media, logo designs, website design, etc.
Requirements
Requirements (Category 13)
- Completed online entry
- 14 digital images that best represent the project
- If print media is being entered, provide a mounted sample
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Criteria
| Criterion | Weight |
|---|---|
| Rationale behind project name and identity | 20.0% |
| Synergy of identity with key project features | 20.0% |
| Overall graphic design | 20.0% |
| Execution and consistency across promotional elements | 20.0% |
| Appeal to target market and market acceptance | 20.0% |